I was born in Las Palmas de Gran Canaria and three years ago I arrived in Barcelona, from where I started this new project.

One dream: a collection of vital, elegant and casual fashion.

I grew up in a working family, humble, that taught me to fight to achieve the goals that one sets. I have been self-taught, learning directly from life, from the placidity of observation, from imagining how things would be if they were different, and so, with each step I made, I would color everything I saw. Fashion always caught my attention, so, looking around, I stopped at the shirts, the combinations, the textures, the style, the image. I love sport and fashion. I was a soccer player during my childhood and adolescence, until they called me the catwalks, and I started a discreet, but decisive career in them. It was my first direct contact with fashion, and since then I was clear that I should persevere in achieving all the designs I had in mind and make them come true. For this, the inestimable trust and commitment of my partner, Luís Enríquez , of my collaborator, Max Urbina,and my friend Eduardo Suñer have been fundamental. Teamwork always has its fruits. Together we have created ELIU, based on a premise: the wings that allow you to fly and allow us to dream until we reach the chimeras that each one proposes.

My mother always told me, "fight, work and think of others."

And I think it's a lesson that serves to summarize what has been and what my life, my profession and my dreams represent.

Traveling, getting to know other cities and cultures, from Asia to the west coast of the United States, and from north to south, has allowed me to explore a wide range of tastes and tendencies. Combining them, perfecting them from the smallest detail to the largest, has forged a demanding, self-critical character and constant learning. Being born and raised on an island, with its geographical limitations and open horizon on all sides, always made me have an open mind.

I think that my collection reflects this mentality, that diversity and that magic that I feel every time, in silence, I transfer my designs from the mind to the first sketch.

My arrival in the peninsula allowed me to share the property of some boutiques. An essential experience in my work. The direct contact with clients, to know their wishes, their needs and their tastes, has paid off in a collection with a diversity of proposals, where I have reflected that rich variety of styles and combinations.

A year and a half ago the dream began to take shape. Now is the time to continue and persevere.

To grow. And all those things are possible thanks to you. Write to me and we will share this experience.

elihu.roque@eliu.es





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